e245 – Inside the Creative Process: Designing a Partnership Pitch Deck

Show Notes – Episode #245

In episode 245 of The Presentation Podcast, Troy and Lori Chollar of TLC Creative Services give us access to their team’s design process by pulling back the curtain of a completed partnership pitch deck project. This project got them thinking about how we all approach presentation design. Everything starts before a single slide is designed with understanding and defining the purpose and type of presentation this is, which then influences the visual design and on-slide messaging. Their candid conversation is a great listen full of strategies and ideas for crafting visually rich, purpose-driven presentations.

6 Presentation Purposes:

  1. Informative: Explains or educates (e.g., project overviews)
  2. Instructive: Teaches a process or skill
  3. Motivational: Inspires action or change
  4. Decision-Making: Facilitates choices (e.g., board meetings)
  5. Progress/Status Reporting: Updates on ongoing work
  6. Persuasive: Convinces the audience to act (e.g., buy, invest, partner)

10 Presentation Types

  1. Informational
  2. Persuasive
  3. Informal
  4. Sales
  5. Training
  6. Visual Presentations (large, image-driven, often for events)
  7. Capabilities/Product Offerings
  8. Entertainment
  9. Roadshows
  10. Interactive Presentations (non-linear navigation)

2 Presentation Audiences

  1. Internal
  2. External

(unbranded, generic content & layout, Partnership Pitch Deck sample slides)

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